1. Staging Can Increase Sale Price
Professional staging isn’t just decorative—it’s a strategic investment. According to the National Association of Realtors® (NAR), nearly 30% of real estate agents reported that staging led to offers 1–10% higher than similar homes that were not staged (nar.realtor).
Industry summaries also suggest that staged homes can sell for 5–23% above listing price and often provide sellers with a 5–15% return on investment in increased sale price (thezebra.com).
2. Staging Reduces Time on the Market
Staging also helps homes sell faster. Almost half of sellers’ agents (49%) report that staging reduces the time homes spend on the market (nar.realtor).
Other industry research indicates staged homes can sell up to 73% faster than unstaged homes (thezebra.com). This reduction in days on market helps sellers save carrying costs and maintain listing momentum.
3. Staging Influences Buyer Perception and Behavior
A majority of buyer agents (over 80%) say that staging helps buyers visualize a home as their future residence (nar.realtor). Staged homes consistently create an emotional connection, making it easier for buyers to engage with the space and feel confident about an offer (realtrends.com).
4. Strategic Staging Targets High-Impact Areas
According to NAR, buyers place the greatest importance on the living room (37%), primary bedroom (34%), and kitchen (23%) when evaluating staging effectiveness (nar.realtor). Focusing staging efforts on these areas can significantly influence perceived value and emotional connection.
5. Evolving Buyer Expectations
Today’s buyers increasingly expect professionally staged homes. Agents report that staged homes help buyers form positive impressions more quickly and meet rising expectations shaped by media, design trends, and online listing photography (realtrends.com).
Why This Matters to Sellers and Realtors
- Faster Sales: Reduce days on market and holding costs.
- Higher Offers: Even small increases in sale price can offset staging investment costs.
- Better Online Presence: Staged homes photograph better, attract more views, and generate more showings.
- Stronger Buyer Engagement: Buyers who can envision themselves living in the home act faster and more confidently.
