What is Home Staging?

Home staging is the strategic preparation of a property to make it appeal to the largest number of buyers. This includes neutralizing, decluttering, depersonalizing, and furnishing the home to highlight its best features. Staging transforms a property into a marketable product that creates an emotional connection with buyers and increases perceived value

Does home staging really work?

Yes. National statistics consistently show that staged homes:
• Sell faster (up to 88% faster than unstaged homes)
• Sell for more (often 5–20% higher)
• Generate stronger and more competitive offers

Because only 10% of buyers can visualize an empty space, staging helps buyers understand scale, purpose, and lifestyle—leading to better results.

What rooms are most important to stage?

Focus on high-impact, decision-making spaces: • Living room • Dining room • Kitchen • Primary bedroom • Primary bathroom • Entryway • Any awkward, small, or undefined rooms If on a budget, stage your main living areas first.

Is staging worth it for small or lower-priced homes?

Absolutely. Smaller or modest homes benefit the most because staging improves scale, flow, and function. Correct furniture sizing prevents rooms from looking cramped.  The era of HGTV has created an expectation for all Buyers regardless of price point.  All Buyers want to be wowed and expect to see a fully designed property to impress them into making them make an offer.

How far in advance should I plan to stage?

Planning a minimum of 2 weeks before listing is ideal to provide the most successful results.

This allows time for:

  • Proposal and approval
  • Design Walk to confirm staging based on the property’s needs
  • Inventory selection
  • Scheduling
  • Staging installation
  • Photography and marketing prep
  • Listing preparation


How far in advance should I plan to stage?

Planning a minimum of 2 weeks before listing is ideal to provide the most successful results.

This allows time for:

  • Proposal and approval
  • Design Walk to confirm staging based on the property’s needs
  • Inventory selection
  • Scheduling
  • Staging installation
  • Photography and marketing prep
  • Listing preparation


Does home staging increase the sales price?

Yes. Staged homes frequently sell at or above list price because staging enhances perceived value. The cost of staging is almost always less than the price reduction needed for an unstaged home.

Is it too late to stage if my home is already on the market?

No. It is never too late to stage. Many sellers temporarily remove their listing, stage the home, and relaunch it with stronger photos and better presentation with outstanding results.

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