What do you think immediately communicates ‘luxury’ to a buyer?
Luxury staged homes should take your breath away. Many people do not know how to style their own homes and may not wish to work with a decorator, so when the house is fully designed and they can move right away, they love it. Beautiful linens on beds, classy art on the walls and carefully selected decor all play a part in a luxurious outcome.
The confident use of unique color palettes will add to the energy of a property. Adding texture with an interesting mix of materials will give a sophisticated feel. It is important to strike the perfect balance between comfort and elegance so people can walk in and feel like it’s home. It needs to be comfortable but have a certain weight and impressiveness to it.
What would luxury home sellers be surprised to learn about staging?
- It would surprise many people to know how much work is done in preparation even before we set up at the property.
- Sellers can forget that we’re not there to decorate to their tastes. Our goal is to decorate to the widest audience of Buyer’s tastes.
- Luxury home sellers would be amazed at how many houses are bought and sold based on them being “toothbrush ready.” Many people aren’t as concerned as you may think about customizing their home. Especially in the luxury home market, a buyer might be purchasing a property as a secondary home. They may not care as much about the particulars as long as the property is turnkey ready and they do not have to locally source or purchase furniture and decor to begin enjoying the home. Saving the Buyer time in not having to do the work is very attractive to them.
What do you wish every luxury real estate agent or home seller knew?
Staging helps to protect an agent’s commissions and lowers the out-of-pocket expenses of continuous marketing of a property that isn’t going to sell as fast as less expensive homes. I would want sellers to appreciate that they are not spending money; rather, they are investing money to have the home staged so they can get top dollar and the quickest sale.
Sellers also need to understand that the investment of staging their home is far less than any price reductions or carrying costs they incur while it sits on the market. This is especially true for vacant properties that can give the impression that the sellers are desperate or that they would be open to accept any offer just to sell and move on.
The difference staging can make is unquestionable. Especially in the luxury market, where there are fewer buyers. If you stage and properly market a property you can achieve a quicker sale, the payoff is huge, in both emotional energy and profits.